{"id":5360,"date":"2024-08-21T13:16:13","date_gmt":"2024-08-21T11:16:13","guid":{"rendered":"https:\/\/yetiz.dev.yetiz.pl\/anywhere-commerce\/"},"modified":"2025-02-06T14:52:24","modified_gmt":"2025-02-06T13:52:24","slug":"anywhere-commerce","status":"publish","type":"page","link":"https:\/\/yetiz.dev.yetiz.pl\/en\/anywhere-commerce\/","title":{"rendered":"Anywhere commerce"},"content":{"rendered":"\n<div class=\"text-image hide-bottom-margin\" style=\"background-color: #f6f6f6;\">\n    <div class=\"container-fluid right\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-md-6 text-container\" data-aos=\"fade-right\">\n                <div class=\"text\">\n                    <h1>Anywhere commerce<\/h1>\n<p>Anywhere commerce is a\u00a0flexible approach to sales that allows customers to make purchases and interact with the brand anywhere and anytime.<\/p>\n\n                                            <div class=\"button-container\">\n                            <a class=\"button\" href=\"#more\">\n                                More                            <\/a>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-6 image-container\" data-aos=\"fade-left\">\n                <div class=\"image\">\n                    <img decoding=\"async\" src=\"https:\/\/yetiz.dev.yetiz.pl\/app\/uploads\/2024\/08\/ac.png\" alt=\"\" class=\"no-lazyload\">\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"more\" class=\"text-block  center\" style=\"\">\n    <div class=\"container-fluid\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-md-12 content-container ms-auto me-auto\" data-aos=\"fade-in\" data-aos-duration=\"2000\" data-aos-delay=\"200\">\n                <h2><strong>What characterizes the anywhere commerce approach?<\/strong><\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"cols hide-padding \" style=\" \">\n    <div class=\"container-fluid\">\n        <div class=\"row cols-row style2\">\n             \n                        \n                \n                    <div class=\"item col-md-4 col-12 \" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Consistent customer experience<\/strong><\/h3>\n<p>A repeatable and consistent customer experience, whether they make purchases on the website, by phone, or in the physical store, is intuitive, influences satisfaction, and builds brand loyalty.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                        \n                \n                    <div class=\"item col-md-4 col-12 \" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Greater convenience\u200b<\/strong><\/h3>\n<p>The omnichannel approach allows customers to freely navigate between different channels, making the purchasing process easier and more flexible.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                        \n                \n                    <div class=\"item col-md-4 col-12 \" data-aos=\"fade-up\" data-aos-delay=\"300\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Better understanding of the customer<\/strong><\/h3>\n<p>Data integration from various channels enables a better understanding of customer behaviors and preferences, leading to more personalized offers and more effective targeting.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                        \n                \n                    <div class=\"item col-md-4 col-12 \" data-aos=\"fade-up\" data-aos-delay=\"400\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Increasing sales<\/strong><\/h3>\n<p>The availability of various sales channels increases the brand\u2019s reach and can lead to sales growth.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                        \n                \n                    <div class=\"item col-md-4 col-12 \" data-aos=\"fade-up\" data-aos-delay=\"500\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Strengthening customer relations<\/strong><\/h3>\n<p>Delivering personalized, shopping-enhancing experiences that customers expect is the foundation for building relationships and increasing their loyalty.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                        \n                \n                    <div class=\"item col-md-4 col-12 \" data-aos=\"fade-up\" data-aos-delay=\"600\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Greater resistance and safety<\/strong><\/h3>\n<p>Offering various sales channels can make the brand resilient to market changes and crises, such as restrictions related to a pandemic.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                   \n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"text-block has-background center\" style=\"background-color: #f6f6f6;\">\n    <div class=\"container-fluid\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-md-12 content-container ms-auto me-auto\" data-aos=\"fade-in\" data-aos-duration=\"2000\" data-aos-delay=\"200\">\n                <h2><strong>Why is anywhere commerce revolutionizing sales?<br \/>\n<\/strong><\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"count\" style=\"background: #f6f6f6\">\n    <div class=\"container-fluid\">\n        <div class=\"row count-row\">\n            \n                         \n                <div class=\"col-md-6 count-item\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                    <div class=\"row\">\n                        <div class=\"col-1 number-col\">\n                            <div class=\"number\">\n                                1                            <\/div>\n                        <\/div>\n\n                        <div class=\"col-11 text-col\">\n                            <div class=\"count-content\">\n                                <h3><strong>Alignment with market expectations<\/strong><\/h3>\n<p>Implementing the a-commerce approach means greater ease in adapting to rapidly changing trends.<\/p>\n           \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                         \n                <div class=\"col-md-6 count-item\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                    <div class=\"row\">\n                        <div class=\"col-1 number-col\">\n                            <div class=\"number\">\n                                2                            <\/div>\n                        <\/div>\n\n                        <div class=\"col-11 text-col\">\n                            <div class=\"count-content\">\n                                <h3><strong>Data-driven approach<\/strong><\/h3>\n<p>Aggregating data within one cohesive model provides greater opportunities for data science and drawing conclusions about consumer behaviors.<\/p>\n           \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                         \n                <div class=\"col-md-6 count-item\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n                    <div class=\"row\">\n                        <div class=\"col-1 number-col\">\n                            <div class=\"number\">\n                                3                            <\/div>\n                        <\/div>\n\n                        <div class=\"col-11 text-col\">\n                            <div class=\"count-content\">\n                                <h3><strong>Purchase anytime, anywhere<\/strong><\/h3>\n<p>A-commerce responds to customers\u2019 expectations of being able to make purchases regardless of the time and place they are in and the medium they use.<\/p>\n           \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                         \n                <div class=\"col-md-6 count-item\" data-aos=\"fade-up\" data-aos-delay=\"400\">\n                    <div class=\"row\">\n                        <div class=\"col-1 number-col\">\n                            <div class=\"number\">\n                                4                            <\/div>\n                        <\/div>\n\n                        <div class=\"col-11 text-col\">\n                            <div class=\"count-content\">\n                                <h3><strong>Consistent strategy <\/strong><\/h3>\n<p>A\u00a0unified sales strategy provides greater opportunities for optimizing shopping experiences within the Customer Journey.<\/p>\n           \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                   \n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"text-block  center\" style=\"\">\n    <div class=\"container-fluid\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-md-12 content-container ms-auto me-auto\" data-aos=\"fade-in\" data-aos-duration=\"2000\" data-aos-delay=\"200\">\n                <h2><strong>About anywhere commerce<br \/>\n<\/strong><\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"text-image \" style=\"\">\n    <div class=\"container-fluid left\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-md-6 text-container\" data-aos=\"fade-right\">\n                <div class=\"text\">\n                    <p>A-commerce aims to provide a\u00a0consistent and integrated customer experience regardless of where and how purchases or interactions with the brand are made.<\/p>\n<p><strong>Anywhere commerce in a\u00a0few words is:<\/strong><\/p>\n<ul>\n<li>make purchases and interact with the brand anytime, anywhere, regardless of device or channel,<\/li>\n<li>ensuring uniform and personalized customer experiences at various touchpoints,<\/li>\n<li>smooth transition between channels, e.g. from viewing the product in the store, through checking it on social media, to purchasing it on the website,<\/li>\n<li>aggregating data and processes enabling the reconstruction of the customer journey regardless of the channel.<\/li>\n<\/ul>\n\n                    \n                                    <\/div>\n            <\/div>\n            <div class=\"col-md-6 image-container\" data-aos=\"fade-left\">\n                <div class=\"image\">\n                    <img decoding=\"async\" src=\"https:\/\/yetiz.dev.yetiz.pl\/app\/uploads\/2024\/08\/ac-desc.png\" alt=\"\" class=\"no-lazyload\">\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"text-block has-background center\" style=\"background-color: #373737;\">\n    <div class=\"container-fluid\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-md-12 content-container ms-auto me-auto\" data-aos=\"fade-in\" data-aos-duration=\"2000\" data-aos-delay=\"200\">\n                <h2><span style=\"color: #ffffff;\"><strong>Three areas within anywhere commerce<br \/>\n<\/strong><\/span><\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"cols no-padding style4\" style=\"background: #373737 \">\n    <div class=\"container-fluid\">\n        <div class=\"row cols-row style4\">\n             \n                        \n                \n                    <div class=\"item col-12 col-md-4 col \" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Digital sales<\/strong><\/h3>\n<p>Replicating the best features of offline sales in an online environment. It includes, among others, adapting and implementing e-commerce platforms, utilizing live\/social commerce, and integrating and modeling sales within marketplaces.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                        \n                \n                    <div class=\"item col-12 col-md-4 col \" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Omnichannel<\/strong><\/h3>\n<p>The synergy of online and offline operations, where the brand provides a\u00a0consistent and personalized customer experience through integrated communication and sales channels. It includes, among other things, unifying UX, combining digital and brick-and-mortar sales, and integrating tools that support online and offline channels into one cohesive data model.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                        \n                \n                    <div class=\"item col-12 col-md-4 col \" data-aos=\"fade-up\" data-aos-delay=\"300\">\n                        \n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>Segmentation and loyalty<\/strong><\/h3>\n<p>Customer segmentation and localization are key strategies used by companies to better understand customers, improve service, and build relationships. It includes, among other things, acquiring and working with own data (zero party data and 1st party data), actions to increase CLTV and retention rates, including implementing loyalty programs.<\/p>\n      \n                                \n                                                            <\/div>\n\n                                            <\/div>\n\n                \n                   \n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    \n\t<div class=\"author\">\n        <div class=\"author-main no-articles\">\n            <div class=\"container-fluid\">\n                <div class=\"row align-items-center\">\n                    <div class=\"col-md-5\" data-aos=\"fade-right\">\n                        <img decoding=\"async\" src=\"https:\/\/yetiz.dev.yetiz.pl\/app\/uploads\/2024\/06\/lukasz_heine.jpg\" alt=\"\" class=\"no-lazyload\">\n                    <\/div>\n                    <div class=\"col-md-7 ms-auto\" data-aos=\"fade-left\">\n\n                        <div class=\"about-title\">\n                            ASK THE EXPERT A QUESTION                        <\/div>\n\n                        <h1 class=\"name\">\n                            \u0141ukasz Heine                        <\/h1>\n\n                        <div class=\"position\">\n                            Chief Relationship Officer                        <\/div>\n\n                        <div class=\"row buttons-row align-items-center\">\n                                \n\n                                <br \/>\n<b>Warning<\/b>:  Undefined variable $paged in <b>\/home\/yetiz\/domains\/yetiz.dev.yetiz.pl\/public_html\/web\/app\/themes\/yetiz\/blocks\/worker\/worker.php<\/b> on line <b>58<\/b><br \/>\n                                \n                                                        <div class=\"col\">\n                                                                    <a class=\"linkedin-button\" href=\"https:\/\/www.linkedin.com\/in\/lheine\/\">\n                      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creativity.<\/p>\n<p>For him, there are no results without thorough testing and collecting accurate data to draw meaningful conclusions.<\/p>\n                        <\/div>\n                        \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        \n        <\/div>\n\n\n<div id=\"\" class=\"text-block  center\" style=\"\">\n    <div class=\"container-fluid\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-md-12 content-container ms-auto me-auto\" data-aos=\"fade-in\" data-aos-duration=\"2000\" data-aos-delay=\"200\">\n                <h2><strong>Blog<\/strong><\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\r\n<div class=\"latest-posts  \">\r\n    <div class=\"container-fluid\">\r\n        <div class=\"row\">\r\n\r\n            <div class=\"col-md-12\">\r\n                \r\n                \r\n                <div class=\"row\">\r\n                                        \r\n  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cols-row style2\">\n             \n                        \n                \n                    <div class=\"item col-md-4 col-12 \" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                        \n                                                    <a href=\"https:\/\/yetiz.dev.yetiz.pl\/en\/brand-and-communication-strategy\/\">\n                        \n                            <div class=\"boxs2 \">\n                                <h3><strong>BRAND AND COMMUNICATION STRATEGY<\/strong><\/h3>\n      \n                                \n                                                                \n                                    <div class=\"link\">\n                                        More \u00bb                                    <\/div>\n                                                            <\/div>\n\n                                                    <\/a>\n                                            <\/div>\n\n                \n                     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