{"id":5362,"date":"2024-08-21T13:14:58","date_gmt":"2024-08-21T11:14:58","guid":{"rendered":"https:\/\/yetiz.dev.yetiz.pl\/brand-building\/"},"modified":"2025-02-06T14:45:58","modified_gmt":"2025-02-06T13:45:58","slug":"brand-building","status":"publish","type":"page","link":"https:\/\/yetiz.dev.yetiz.pl\/en\/brand-building\/","title":{"rendered":"Brand building"},"content":{"rendered":"\n
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Brand building<\/h1>\n

We build brand awareness by utilizing dynamic communication channels such as influencer marketing.<\/p>\n\n

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What characterizes brand building activities?<\/strong><\/h2>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Credibility and trustworthiness<\/strong><\/h3>\n

A strong brand builds trust among customers \u2013 popular brands, associated with high quality, excellent customer experience, or reliability, are chosen more willingly and frequently.<\/p>\n \n \n <\/div>\n\n <\/div>\n\n \n \n \n

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Introducing new products<\/strong><\/h3>\n

Well-recognized brands in the market find it easier to introduce new products \u2013 customers trust the brand, which also translates into trust in new offerings.<\/p>\n \n \n <\/div>\n\n <\/div>\n\n \n \n \n

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Customers less price-sensitive<\/strong><\/h3>\n

A strong brand can afford higher prices for products and services \u2013 customers are willing to pay more for a product from a well-known, trusted brand.<\/p>\n \n \n <\/div>\n\n <\/div>\n\n \n \n \n

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Better negotiating position<\/strong><\/h3>\n

Films with strong brands also have a stronger and more established negotiating position when entering into agreements with suppliers and partners.<\/p>\n \n \n <\/div>\n\n <\/div>\n\n \n \n \n

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Customer loyalty<\/strong><\/h3>\n

Strong brands have loyal customers \u2013 positive trust, experiences, and associations influence the repeat selection of their products or services.<\/p>\n \n \n <\/div>\n\n <\/div>\n\n \n \n \n

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Protection against competition<\/strong><\/h3>\n

A unique and recognizable brand can serve as a barrier to competition trying to enter the same market \u2013 creating an equally strong brand requires time, effort, and resources.<\/p>\n \n \n <\/div>\n\n <\/div>\n\n \n \n\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Why are brand building processes so important?
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Significantly impacts sales growth<\/strong><\/h3>\n

Temporary sales spikes (sales activation activities) are more favorable only in the short term perspective. In the longer term, it\u2019s the brand building activities that translate into better results and real sales growth.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n

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Increases brand loyalty<\/strong><\/h3>\n

Image is the brand\u2019s greatest asset \u2013 even the best product or service won\u2019t defend itself if the brand doesn\u2019t have a positive image. Giving a brand a specific character and values \u200b\u200ballows consumers to identify with it, establish a relationship, and build trust, ultimately becoming loyal customers<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n

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Influences emotions<\/strong><\/h3>\n

Research in cognitive psychology shows that we largely make purchases emotionally (only rationalizing our choices). Therefore, a\u00a0brand should evoke specific impressions and feelings in the recipient to encourage them to establish a\u00a0relationship, and consequently, make a\u00a0purchase.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n

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Addresses consumer needs<\/strong><\/h3>\n

Today\u2019s consumers expect authenticity from brands, which is expressed, among other things, in how the brand impacts society and the fact that the people behind the company speak out on important issues. Conducting only sales activities is not enough because it does not meet these needs.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n\n <\/div>\n <\/div>\n<\/div>\n\n\n

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About brand building<\/strong><\/h2>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Brand building is a\u00a0long-term and planned process aimed at developing a\u00a0brand in a\u00a0way that gains the trust and favor of customers. It encompasses many elements that create a\u00a0cohesive and recognizable brand, eagerly chosen by consumers.<\/p>\n

In a\u00a0few words, brand building is:<\/strong><\/p>\n